How Your Brand Can Benefit From The Transformation Of Instagram Video

How you interact with Instagram videos will soon look very different.

The social media platform is shaking things up to keep up with competitors like Tik Tok and YouTube.

The photo-sharing app is about to change, with a bigger emphasis on video content and entertainment on its way.

So, what does this mean for users and brands alike?

What can you be doing now to ensure your business stands out when Instagram expands its video offering in the coming months?

One Billion Active Users Turn To Instagram To Be Entertained

Head of Instagram, Adam Mosseri, announced via Twitter last week that Instagram will no longer be a square photo-sharing app.

Mosseri added that the main reason people use Instagram is to be entertained so the platform will be leaning into this trend.

The biggest difference will be larger and bigger videos.

It will begin to look a lot more like its largest competitor, Tik Tok.

Users will receive recommended videos into their feed from accounts and brands they’re not currently following.

By expanding videos to be full-screen, the consumer can immerse with the video more.

So the verdict is in. Video needs to be a part of your business’ marketing strategy going forward. But not just any video will do. Here are 5 secrets to ensuring your video content marketing is a click-worthy investment.

Video on landing pages is capable of increasing conversion rates by 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions. (Collins and Conley, HubSpot)

1. Invest in the pre-production phase

An investment in video needs to be part of a well thought out and long term strategy. Pre-production is where all the decisions that determine whether your video and subsequent campaign will be a success.

Making on-set decisions and script alterations can both eat away at your budget and distort the key objectives of your video content. Have a clear vision, strategy and script mapped out well and truly before shoot day.