Given the growing popularity (and current supremacy) of video as a preferred medium for consuming knowledge, incorporating video in your marketing strategy should be a question of ‘when’ rather than ‘if’. YouTube is the ultimate platform to house your investment in marketing content for a number of reasons:

Statistics in favour of a resounding “yes” verdict

• “1.9 billion logged-in users visit YouTube every month.”(Cooper 2019)
• “Searches of ‘how to’ videos are growing by 70% year on year.”(Smith 2019)
• “In an average month, 8 out of 10 18-49 year olds watch YouTube.” (Smith 2019)

Many businesses have started using video content marketing. Most of our clients who have used video content for the first time are surprised by how effective the ROI is. Video content marketing is progressing. Can you afford to give your competitors an advantage? Are you wondering if it is worth to consider using video to expand your business and generate more leads?

Here are six powerful business reasons to consider video which you may not have thought of.

1. Video boosts conversions and sales

A well-crafted explainer video can make a big difference to sales conversions. Helping your customer to understand more about your product and services.

2. Video is content that improves trust

The goal of providing great content is to take the user on a journey of trust. The combination of motion pictures and audio is the most powerful way to tell a story. Consider video content to be the beginning of your very own television station. This will increase the trust consumers have in your product.