Best of the blog



Popular Posts

5 Secrets to Successful Video Marketing

So the verdict is in. Video needs to be a part of your business’ marketing strategy going forward. But not just any video will do. Here are 5 secrets to ensuring your video content marketing is a click-worthy investment.

Video on landing pages is capable of increasing conversion rates by 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%90% of customers also say videos help them make buying decisions. (Collins and Conley, HubSpot)

1. Invest in the pre-production phase

An investment in video needs to be part of a well thought out and long term strategy. Pre-production is where all the decisions that determine whether your video and subsequent campaign will be a success.

Making on-set decisions and script alterations can both eat away at your budget and distort the key objectives of your video content. Have a clear vision, strategy and script mapped out well and truly before shoot day.


Should My Business Have A YouTube Channel?

Given the growing popularity (and current supremacy) of video as a preferred medium for consuming knowledge, incorporating video in your marketing strategy should be a question of ‘when’ rather than ‘if’. YouTube is the ultimate platform to house your investment in marketing content for a number of reasons:

Statistics in favour of a resounding “yes” verdict

  • “1.9 billion logged-in users visit YouTube every month.”(Cooper 2019)
  • “Searches of ‘how to’ videos are growing by 70% year on year.”(Smith 2019)
  • “In an average month, 8 out of 10 18-49 year olds watch YouTube.” (Smith 2019)

6 Powerful Justifications For Video Content To Consider

Many businesses have started using video content marketing. Most of our clients who have used video content for the first time are surprised by how effective the ROI is. Video content marketing is progressing. Can you afford to give your competitors an advantage? Are you wondering if it is worth to consider using video to expand your business and generate more leads?

Here are six powerful business reasons to consider video which you may not have thought of.

1. Video boosts conversions and sales

A well-crafted explainer video can make a big difference to sales conversions. Helping your customer to understand more about your product and services.

2. Video is content that improves trust

The goal of providing great content is to take the user on a journey of trust. The combination of motion pictures and audio is the most powerful way to tell a story. Consider video content to be the beginning of your very own television station. This will increase the trust consumers have in your product.


Please note that on our website we use cookies necessary for the functioning of our website and that optimise the performance. Please read more about our Online Privacy Policy.