Are you reading up on the latest trends in marketing? Do you keep hearing about content marketing and how important video is? But what is it about video in a marketing strategy that make it so important?
There are countless reasons for incorporating video in your marketing strategy, but these top 7 will have you storyboarding before the day’s end.
1. Mobile Friendly
Videos are easily viewed on mobile phones and perfectly placed to engage potential customers during their morning public transport commute and lunchtime scroll. Mobile users are opting to absorb everything from television programmes to their daily news on their device, and this trend continues to grow.
Mobile video consumption rises 100% every year. (Kallas)
With a ready and willing audience, incorporating video in your content strategy is a no-brainer.