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Are you using too many software services?

The Covid-19 pandemic has abruptly ended a centralised office location for many, with organisations with employees deemed not essential maintaining work-from-home policies for the foreseeable future. To help people thrive at work and improve organisational resiliency, many businesses have invested in software services to help facilitate everything from project management, to real-time communication and team monitoring.  The changes to physical dimensions of work and proximity to co-workers are likely to stick in some industries even in the post-pandemic era, so leveraging software for connectivity, productivity, and automation is not only progressive, it’s essential. I’ve been investing in software for the past ten years because my business has

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5 Secrets to Successful Video Marketing

So the verdict is in. Video needs to be a part of your business’ marketing strategy going forward. But not just any video will do. Here are 5 secrets to ensuring your video content marketing is a click-worthy investment.

Video on landing pages is capable of increasing conversion rates by 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%90% of customers also say videos help them make buying decisions. (Collins and Conley, HubSpot)

1. Invest in the pre-production phase

An investment in video needs to be part of a well thought out and long term strategy. Pre-production is where all the decisions that determine whether your video and subsequent campaign will be a success.

Making on-set decisions and script alterations can both eat away at your budget and distort the key objectives of your video content. Have a clear vision, strategy and script mapped out well and truly before shoot day.

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Should My Business Have A YouTube Channel?

Given the growing popularity (and current supremacy) of video as a preferred medium for consuming knowledge, incorporating video in your marketing strategy should be a question of ‘when’ rather than ‘if’. YouTube is the ultimate platform to house your investment in marketing content for a number of reasons:

Statistics in favour of a resounding “yes” verdict

  • “1.9 billion logged-in users visit YouTube every month.”(Cooper 2019)
  • “Searches of ‘how to’ videos are growing by 70% year on year.”(Smith 2019)
  • “In an average month, 8 out of 10 18-49 year olds watch YouTube.” (Smith 2019)
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