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Big Changes Ahead For Instagram Video

How Your Brand Can Benefit From The Transformation Of Instagram Video

How you interact with Instagram videos will soon look very different.

The social media platform is shaking things up to keep up with competitors like Tik Tok and YouTube.

The photo-sharing app is about to change, with a bigger emphasis on video content and entertainment on its way.

So, what does this mean for users and brands alike?

What can you be doing now to ensure your business stands out when Instagram expands its video offering in the coming months?

One Billion Active Users Turn To Instagram To Be Entertained

Head of Instagram, Adam Mosseri, announced via Twitter last week that Instagram will no longer be a square photo-sharing app.

Mosseri added that the main reason people use Instagram is to be entertained so the platform will be leaning into this trend.

The biggest difference will be larger and bigger videos.

It will begin to look a lot more like its largest competitor, Tik Tok.

Users will receive recommended videos into their feed from accounts and brands they’re not currently following.

By expanding videos to be full-screen, the consumer can immerse with the video more.

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Workplace flexibility: the conversation you should be having.

The following words are included in my email signature. “We work flexibly. Please don’t feel like you need to reply until regular working hours” It’s surprising how much positive feedback I get from this simple inclusion. People appreciate that even if they receive an email from me after hours, there is no pressure to reply until it works for their schedule. While flexibility has experienced a rise in popularity throughout the pandemic, it’s always been important to me. In fact, I started my business ten years ago, when I could not find employment that allowed me to both parent my eldest son, who was born with congenital

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The changing conversation about sobriety.

Media personality Chrissie Swan has shared the results of her health kick on Instagram, which involved taking up walking and meditation and giving up alcohol. The TV and radio presenter revealed on The Project back in October that she had quit drinking, telling viewers, “it was a decision I made for myself after giving it a fair nudge in the first lockdown last year”. While Swan is reticent to be the poster girl for sobriety, she looks incredible, and her radiance has caught the attention of media outlets across the country. It got me thinking about how not drinking has affected my relationships, particularly professionally, over the

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