Many businesses have started using video content marketing. Most of our clients who have used video content for the first time are surprised by how effective the ROI is. Video content marketing is progressing. Can you afford to give your competitors an advantage? Are you wondering if it is worth to consider using video to expand your business and generate more leads?
Here are six powerful business reasons to consider video which you may not have thought of.
1. Video boosts conversions and sales
A well-crafted explainer video can make a big difference to sales conversions. Helping your customer to understand more about your product and services.
2. Video is content that improves trust
The goal of providing great content is to take the user on a journey of trust. The combination of motion pictures and audio is the most powerful way to tell a story. Consider video content to be the beginning of your very own television station. This will increase the trust consumers have in your product.
3. Videos mean more time on site, helping your search ranking
The longer a viewer stays on your site, the higher the increase in Google attractiveness. Video is an excellent way to keep people on your website.
4. SmartPhones are great for watching video on the go.
Ever been on public transport in the morning? Everyone is on their smartphones. Chances are they are all watching a video. It’s an easy to consume medium for smartphones, on the run. Can your business afford not to be there with your content?
5. Video Marketing Can Explain Everything
Is your business trying to explain a difficult concept? Use animated explainer videos. Animation can bring ideas to life far better than text can.
6. One Video Goes a Long Way
Once you create one piece of video content, you have many different ways to promote and distribute it. An evergreen video can last for years, creating a robust recurring revenue source. Learn more about the options you have for sharing your content.
At She Digital we help brands to develop marketing narratives that speak to Australian household decision-makers. The opportunities for companies that cater to women are enormous. Let She Digital tell your brand’s authentic story and demonstrate how you understand your customers.