Social Media Channels
Facebook, Twitter, Instagram, YouTube and Snapchat are a great place to start distributing video content. They’re as the name suggests ‘social’ platforms and respond well to video content that encourages engagement and conversations.
If your audience does engage with your content, demonstrate you are listening by monitoring digital conversations to understand what customers are saying about your brand and respond to the feedback – positive or negative!
When publishing video on social media, plan for silent playback as most people watch videos without sound. This is remedied by applying subtitles to your video content.