Media personality Chrissie Swan has shared the results of her health kick on Instagram, which involved taking up walking and meditation and giving up alcohol. The TV and radio presenter revealed on The Project back in October that she had quit drinking, telling viewers, “it was a decision I made for myself after giving it…
The Covid-19 pandemic has abruptly ended a centralised office location for many, with organisations with employees deemed not essential maintaining work-from-home policies for the foreseeable future. To help people thrive at work and improve organisational resiliency, many businesses have invested in software services to help facilitate everything from project management, to real-time communication and team…
The following words are included in my email signature. “We work flexibly. Please don’t feel like you need to reply until regular working hours” It’s surprising how much positive feedback I get from this simple inclusion. People appreciate that even if they receive an email from me after hours, there is no pressure to reply…
New Year resolutions put an unnecessary amount of pressure to start something new. It’s when many of us commit to a new exercise regime, career goals, or eating plan. Often the ambitions require such a tornado of change that they crumble.
Now that we are almost two weeks into the new year, chances are any resolutions you’ve set for yourself have already fallen over. Perhaps you feel guilty about this? Guilt is, at best, a wasted emotion and an entanglement of vines anchoring you to the past at worst.
Change is inevitable, but it doesn’t need a set date like January 1. There is no better time than right now to embrace impermanence. Moreso than ever, the world demands that people adapt to the constantly fluctuating tides of life.
Accessing free press is challenging for micro to small-sized businesses. People who work at media outlets get bombarded daily with outreach emails and calls, trying to sell them a ‘story’. Plus, it can be challenging trying to get in front of the right people with your message.
But the challenge shouldn’t discourage you from trying! Leveraging media channels to promote your small business is one of the most effective ways to expose your brand to new people who’d likely be interested in your product or service, cultivate a positive public perception and drive sales.
How you interact with Instagram videos will soon look very different.
The social media platform is shaking things up to keep up with competitors like Tik Tok and YouTube.
The photo-sharing app is about to change, with a bigger emphasis on video content and entertainment on its way.
So, what does this mean for users and brands alike?
What can you be doing now to ensure your business stands out when Instagram expands its video offering in the coming months?
Head of Instagram, Adam Mosseri, announced via Twitter last week that Instagram will no longer be a square photo-sharing app.
Mosseri added that the main reason people use Instagram is to be entertained so the platform will be leaning into this trend.
The biggest difference will be larger and bigger videos.
It will begin to look a lot more like its largest competitor, Tik Tok.
Users will receive recommended videos into their feed from accounts and brands they’re not currently following.
By expanding videos to be full-screen, the consumer can immerse with the video more.
So the verdict is in. Video needs to be a part of your business’ marketing strategy going forward. But not just any video will do. Here are 5 secrets to ensuring your video content marketing is a click-worthy investment.
Video on landing pages is capable of increasing conversion rates by 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions. (Collins and Conley, HubSpot)
An investment in video needs to be part of a well thought out and long term strategy. Pre-production is where all the decisions that determine whether your video and subsequent campaign will be a success.
Making on-set decisions and script alterations can both eat away at your budget and distort the key objectives of your video content. Have a clear vision, strategy and script mapped out well and truly before shoot day.
Are you reading up on the latest trends in marketing? Do you keep hearing about content marketing and how important video is? But what is it about video in a marketing strategy that make it so important?
There are countless reasons for incorporating video in your marketing strategy, but these top 7 will have you storyboarding before the day’s end.
Videos are easily viewed on mobile phones and perfectly placed to engage potential customers during their morning public transport commute and lunchtime scroll. Mobile users are opting to absorb everything from television programmes to their daily news on their device, and this trend continues to grow.
Mobile video consumption rises 100% every year. (Kallas)
With a ready and willing audience, incorporating video in your content strategy is a no-brainer.
Given the growing popularity (and current supremacy) of video as a preferred medium for consuming knowledge, incorporating video in your marketing strategy should be a question of ‘when’ rather than ‘if’. YouTube is the ultimate platform to house your investment in marketing content for a number of reasons:
Each week we meet with people who look after their organisations content marketing strategy. Commonly it’s one person with the title of Marketing Manager, or Content Manager, or Marketing Coordinator and they alone are entirely responsible for telling their brand’s story.
The first thing they say to us is, “I can’t do it all” and trust us they’ve tried. These are highly competent professionals who are required to manage socials, traditional media ads, EDM’s and the website and on the weekly, their boss says to them “We have to be doing video!” and the content manager replies “I know!”.
We acknowledge the Traditional Custodians of the land on which we work and live. We pay our respect to Elders: past, present and emerging.