Earned media is the hardest type of PR media to obtain.
Accessing free press is challenging for micro to small-sized businesses. People who work at media outlets get bombarded daily with outreach emails and calls, trying to sell them a ‘story’. Plus, it can be challenging trying to get in front of the right people with your message.
Accessing PR is an effective way to build brand awareness, generate leads, and convert those leads into paying customers.
But the challenge shouldn’t discourage you from trying! Leveraging media channels to promote your small business is one of the most effective ways to expose your brand to new people who’d likely be interested in your product or service, cultivate a positive public perception and drive sales.
In this video case study, we look at how it’s easier than you think to secure free press.
In this video, Lucy uses a case study to show what makes the No Nasties Kids story so compelling and a magnet for free media – I mean, how is “Mum’s near-death leads to 1.3m idea” for a headline!
Hosted by Lucy Cornes from She Digital. Featuring the story of Natalia Michael from No Nasties Kids