Media personality Chrissie Swan has shared the results of her health kick on Instagram, which involved taking up walking and meditation and giving up alcohol. The TV and radio presenter revealed on The Project back in October that she had quit drinking, telling viewers, “it was a decision I made for myself after giving it a fair nudge in the first lockdown last year”. While Swan is reticent to be the poster girl for sobriety, she looks incredible, and her radiance has caught the attention of media outlets across the country. It got me thinking about how not drinking has affected my relationships, particularly professionally, over the

The Covid-19 pandemic has abruptly ended a centralised office location for many, with organisations with employees deemed not essential maintaining work-from-home policies for the foreseeable future. To help people thrive at work and improve organisational resiliency, many businesses have invested in software services to help facilitate everything from project management, to real-time communication and team monitoring.  The changes to physical dimensions of work and proximity to co-workers are likely to stick in some industries even in the post-pandemic era, so leveraging software for connectivity, productivity, and automation is not only progressive, it’s essential. I’ve been investing in software for the past ten years because my business has

The following words are included in my email signature. “We work flexibly. Please don’t feel like you need to reply until regular working hours” It’s surprising how much positive feedback I get from this simple inclusion. People appreciate that even if they receive an email from me after hours, there is no pressure to reply until it works for their schedule. While flexibility has experienced a rise in popularity throughout the pandemic, it’s always been important to me. In fact, I started my business ten years ago, when I could not find employment that allowed me to both parent my eldest son, who was born with congenital

New Year resolutions put an unnecessary amount of pressure to start something new. It’s when many of us commit to a new exercise regime, career goals, or eating plan. Often the ambitions require such a tornado of change that they crumble.

Now that we are almost two weeks into the new year, chances are any resolutions you’ve set for yourself have already fallen over. Perhaps you feel guilty about this? Guilt is, at best, a wasted emotion and an entanglement of vines anchoring you to the past at worst.

Change is inevitable, but it doesn’t need a set date like January 1. There is no better time than right now to embrace impermanence. Moreso than ever, the world demands that people adapt to the constantly fluctuating tides of life.

Earned media is the hardest type of PR media to obtain.

Accessing free press is challenging for micro to small-sized businesses. People who work at media outlets get bombarded daily with outreach emails and calls, trying to sell them a ‘story’. Plus, it can be challenging trying to get in front of the right people with your message.

Accessing PR is an effective way to build brand awareness, generate leads, and convert those leads into paying customers.

But the challenge shouldn’t discourage you from trying! Leveraging media channels to promote your small business is one of the most effective ways to expose your brand to new people who’d likely be interested in your product or service, cultivate a positive public perception and drive sales.

Are you reading up on the latest trends in marketing? Do you keep hearing about content marketing and how important video is? But what is it about video in a marketing strategy that make it so important?

There are countless reasons for incorporating video in your marketing strategy, but these top 7 will have you storyboarding before the day’s end.

1. Mobile Friendly

Videos are easily viewed on mobile phones and perfectly placed to engage potential customers during their morning public transport commute and lunchtime scroll. Mobile users are opting to absorb everything from television programmes to their daily news on their device, and this trend continues to grow.

Mobile video consumption rises 100% every year. (Kallas)

With a ready and willing audience, incorporating video in your content strategy is a no-brainer.

Given the growing popularity (and current supremacy) of video as a preferred medium for consuming knowledge, incorporating video in your marketing strategy should be a question of ‘when’ rather than ‘if’. YouTube is the ultimate platform to house your investment in marketing content for a number of reasons:

Statistics in favour of a resounding “yes” verdict

• “1.9 billion logged-in users visit YouTube every month.”(Cooper 2019)
• “Searches of ‘how to’ videos are growing by 70% year on year.”(Smith 2019)
• “In an average month, 8 out of 10 18-49 year olds watch YouTube.” (Smith 2019)

Each week we meet with people who look after their organisations content marketing strategy. Commonly it’s one person with the title of Marketing Manager, or Content Manager, or Marketing Coordinator and they alone are entirely responsible for telling their brand’s story.

It takes a Village

The first thing they say to us is, “I can’t do it all” and trust us they’ve tried. These are highly competent professionals who are required to manage socials, traditional media ads, EDM’s and the website and on the weekly, their boss says to them “We have to be doing video!” and the content manager replies “I know!”.