Editorial

5 Secrets to Successful Video Marketing

 

So the verdict is in. Video needs to be a part of your business’ marketing strategy going forward. But not just any video will do. Here are 5 secrets to ensuring your video content marketing is a click-worthy investment. Video on landing pages is capable of increasing conversion rates by 80%, and the mere mention of…

7 Reasons to use Video Marketing in Your Strategy

 

Are you reading up on the latest trends in marketing? Do you keep hearing about content marketing and how important video is? But what is it about video in a marketing strategy that make it so important? There are countless reasons for incorporating video in your marketing strategy, but these top 7 will have you…

Should My Business Have A YouTube Channel?

 

Given the growing popularity (and current supremacy) of video as a preferred medium for consuming knowledge, incorporating video in your marketing strategy should be a question of ‘when’ rather than ‘if’. YouTube is the ultimate platform to house your investment in marketing content for a number of reasons: Statistics in favour of a resounding “yes”…

It takes a village to create a content marketing video that sells

 

Each week we meet with people who look after their organisations content marketing strategy. Commonly it’s one person with the title of Marketing Manager, or Content Manager, or Marketing Coordinator and they alone are entirely responsible for telling their brand’s story. It takes a Village The first thing they say to us is, “I can’t…

Events Aren’t Dead, You Just Need To Document Them

 

Increasingly clients are choosing to document their event through video. We’ve been asked to capture everything from fashion parades, to guest speakers, charity balls, business milestones, product launches, and in-room auctions. This change in approach to event management represents a shift in strategy, and we like it! Traditionally organising an event involves developing a budget…

6 Powerful Justifications For Video Content To Consider

 

Many businesses have started using video content marketing. Most of our clients who have used video content for the first time are surprised by how effective the ROI is. Video content marketing is progressing. Can you afford to give your competitors an advantage? Are you wondering if it is worth to consider using video to…