A case study on how to secure free press

Free Press. Does it exist? Yes!

Earned media is the hardest type of PR media to obtain.

Accessing free press is challenging for micro to small-sized businesses. People who work at media outlets get bombarded daily with outreach emails and calls, trying to sell them a ‘story’. Plus, it can be challenging trying to get in front of the right people with your message.

Accessing PR is an effective way to build brand awareness, generate leads, and convert those leads into paying customers.

But the challenge shouldn’t discourage you from trying! Leveraging media channels to promote your small business is one of the most effective ways to expose your brand to new people who’d likely be interested in your product or service, cultivate a positive public perception and drive sales.

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Big Changes Ahead For Instagram Video

How Your Brand Can Benefit From The Transformation Of Instagram Video

How you interact with Instagram videos will soon look very different.

The social media platform is shaking things up to keep up with competitors like Tik Tok and YouTube.

The photo-sharing app is about to change, with a bigger emphasis on video content and entertainment on its way.

So, what does this mean for users and brands alike?

What can you be doing now to ensure your business stands out when Instagram expands its video offering in the coming months?

One Billion Active Users Turn To Instagram To Be Entertained

Head of Instagram, Adam Mosseri, announced via Twitter last week that Instagram will no longer be a square photo-sharing app.

Mosseri added that the main reason people use Instagram is to be entertained so the platform will be leaning into this trend.

The biggest difference will be larger and bigger videos.

It will begin to look a lot more like its largest competitor, Tik Tok.

Users will receive recommended videos into their feed from accounts and brands they’re not currently following.

By expanding videos to be full-screen, the consumer can immerse with the video more.

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5 Secrets to Successful Video Marketing

So the verdict is in. Video needs to be a part of your business’ marketing strategy going forward. But not just any video will do. Here are 5 secrets to ensuring your video content marketing is a click-worthy investment.

Video on landing pages is capable of increasing conversion rates by 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%90% of customers also say videos help them make buying decisions. (Collins and Conley, HubSpot)

1. Invest in the pre-production phase

An investment in video needs to be part of a well thought out and long term strategy. Pre-production is where all the decisions that determine whether your video and subsequent campaign will be a success.

Making on-set decisions and script alterations can both eat away at your budget and distort the key objectives of your video content. Have a clear vision, strategy and script mapped out well and truly before shoot day.

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7 Reasons to use Video Marketing in Your Strategy

Are you reading up on the latest trends in marketing? Do you keep hearing about content marketing and how important video is? But what is it about video in a marketing strategy that make it so important?

There are countless reasons for incorporating video in your marketing strategy, but these top 7 will have you storyboarding before the day’s end.

1. Mobile Friendly

Videos are easily viewed on mobile phones and perfectly placed to engage potential customers during their morning public transport commute and lunchtime scroll. Mobile users are opting to absorb everything from television programmes to their daily news on their device, and this trend continues to grow.

Mobile video consumption rises 100% every year. (Kallas)

With a ready and willing audience, incorporating video in your content strategy is a no-brainer.

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Should My Business Have A YouTube Channel?

Given the growing popularity (and current supremacy) of video as a preferred medium for consuming knowledge, incorporating video in your marketing strategy should be a question of ‘when’ rather than ‘if’. YouTube is the ultimate platform to house your investment in marketing content for a number of reasons:

Statistics in favour of a resounding “yes” verdict

  • “1.9 billion logged-in users visit YouTube every month.”(Cooper 2019)
  • “Searches of ‘how to’ videos are growing by 70% year on year.”(Smith 2019)
  • “In an average month, 8 out of 10 18-49 year olds watch YouTube.” (Smith 2019)
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It takes a village to create a content marketing video that sells

Each week we meet with people who look after their organisations content marketing strategy. Commonly it’s one person with the title of Marketing Manager, or Content Manager, or Marketing Coordinator and they alone are entirely responsible for telling their brand’s story.

It takes a Village

The first thing they say to us is, “I can’t do it all” and trust us they’ve tried. These are highly competent professionals who are required to manage socials, traditional media ads, EDM’s and the website and on the weekly, their boss says to them “We have to be doing video!” and the content manager replies “I know!”.

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Events Aren’t Dead, You Just Need To Document Them

Increasingly clients are choosing to document their event through video. We’ve been asked to capture everything from fashion parades, to guest speakers, charity balls, business milestones, product launches, and in-room auctions. This change in approach to event management represents a shift in strategy, and we like it!

Traditionally organising an event involves developing a budget (and blowing it!), curating a guest list, selecting a venue, arranging catering and entertainment, mapping out content and creating a run sheet.

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6 Powerful Justifications For Video Content To Consider

Many businesses have started using video content marketing. Most of our clients who have used video content for the first time are surprised by how effective the ROI is. Video content marketing is progressing. Can you afford to give your competitors an advantage? Are you wondering if it is worth to consider using video to expand your business and generate more leads?

Here are six powerful business reasons to consider video which you may not have thought of.

1. Video boosts conversions and sales

A well-crafted explainer video can make a big difference to sales conversions. Helping your customer to understand more about your product and services.

2. Video is content that improves trust

The goal of providing great content is to take the user on a journey of trust. The combination of motion pictures and audio is the most powerful way to tell a story. Consider video content to be the beginning of your very own television station. This will increase the trust consumers have in your product.

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