Each week we meet with people who look after their organisations content marketing strategy. Commonly it’s one person with the title of Marketing Manager, or Content Manager, or Marketing Coordinator and they alone are entirely responsible for telling their brand’s story.

It takes a Village

The first thing they say to us is, “I can’t do it all” and trust us they’ve tried. These are highly competent professionals who are required to manage socials, traditional media ads, EDM’s and the website and on the weekly, their boss says to them “We have to be doing video!” and the content manager replies “I know!”.

Increasingly clients are choosing to document their event through video. We’ve been asked to capture everything from fashion parades, to guest speakers, charity balls, business milestones, product launches, and in-room auctions. This change in approach to event management represents a shift in strategy, and we like it!

Traditionally organising an event involves developing a budget (and blowing it!), curating a guest list, selecting a venue, arranging catering and entertainment, mapping out content and creating a run sheet.