So the verdict is in. Video needs to be a part of your business’ marketing strategy going forward. But not just any video will do. Here are 5 secrets to ensuring your video content marketing is a click-worthy investment.
Video on landing pages is capable of increasing conversion rates by 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions. (Collins and Conley, HubSpot)
1. Invest in the pre-production phase
An investment in video needs to be part of a well thought out and long term strategy. Pre-production is where all the decisions that determine whether your video and subsequent campaign will be a success.
Making on-set decisions and script alterations can both eat away at your budget and distort the key objectives of your video content. Have a clear vision, strategy and script mapped out well and truly before shoot day.