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5 Secrets to Successful Video Marketing

So the verdict is in. Video needs to be a part of your business’ marketing strategy going forward. But not just any video will do. Here are 5 secrets to ensuring your video content marketing is a click-worthy investment.

Video on landing pages is capable of increasing conversion rates by 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%90% of customers also say videos help them make buying decisions. (Collins and Conley, HubSpot)

1. Invest in the pre-production phase

An investment in video needs to be part of a well thought out and long term strategy. Pre-production is where all the decisions that determine whether your video and subsequent campaign will be a success.

Making on-set decisions and script alterations can both eat away at your budget and distort the key objectives of your video content. Have a clear vision, strategy and script mapped out well and truly before shoot day.

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7 Reasons to use Video Marketing in Your Strategy

Are you reading up on the latest trends in marketing? Do you keep hearing about content marketing and how important video is? But what is it about video in a marketing strategy that make it so important?

There are countless reasons for incorporating video in your marketing strategy, but these top 7 will have you storyboarding before the day’s end.

1. Mobile Friendly

Videos are easily viewed on mobile phones and perfectly placed to engage potential customers during their morning public transport commute and lunchtime scroll. Mobile users are opting to absorb everything from television programmes to their daily news on their device, and this trend continues to grow.

Mobile video consumption rises 100% every year. (Kallas)

With a ready and willing audience, incorporating video in your content strategy is a no-brainer.

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Should My Business Have A YouTube Channel?

Given the growing popularity (and current supremacy) of video as a preferred medium for consuming knowledge, incorporating video in your marketing strategy should be a question of ‘when’ rather than ‘if’. YouTube is the ultimate platform to house your investment in marketing content for a number of reasons:

Statistics in favour of a resounding “yes” verdict

  • “1.9 billion logged-in users visit YouTube every month.”(Cooper 2019)
  • “Searches of ‘how to’ videos are growing by 70% year on year.”(Smith 2019)
  • “In an average month, 8 out of 10 18-49 year olds watch YouTube.” (Smith 2019)
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It takes a village to create a content marketing video that sells

Each week we meet with people who look after their organisations content marketing strategy. Commonly it’s one person with the title of Marketing Manager, or Content Manager, or Marketing Coordinator and they alone are entirely responsible for telling their brand’s story.

It takes a Village

The first thing they say to us is, “I can’t do it all” and trust us they’ve tried. These are highly competent professionals who are required to manage socials, traditional media ads, EDM’s and the website and on the weekly, their boss says to them “We have to be doing video!” and the content manager replies “I know!”.

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Events Aren’t Dead, You Just Need To Document Them

Increasingly clients are choosing to document their event through video. We’ve been asked to capture everything from fashion parades, to guest speakers, charity balls, business milestones, product launches, and in-room auctions. This change in approach to event management represents a shift in strategy, and we like it!

Traditionally organising an event involves developing a budget (and blowing it!), curating a guest list, selecting a venue, arranging catering and entertainment, mapping out content and creating a run sheet.

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