Are you reading up on the latest trends in marketing? Do you keep hearing about content marketing and how important video is? But what is it about video in a marketing strategy that make it so important?

There are countless reasons for incorporating video in your marketing strategy, but these top 7 will have you storyboarding before the day’s end.

1. Mobile Friendly

Videos are easily viewed on mobile phones and perfectly placed to engage potential customers during their morning public transport commute and lunchtime scroll. Mobile users are opting to absorb everything from television programmes to their daily news on their device, and this trend continues to grow.

Mobile video consumption rises 100% every year. (Kallas)

With a ready and willing audience, incorporating video in your content strategy is a no-brainer.

Given the growing popularity (and current supremacy) of video as a preferred medium for consuming knowledge, incorporating video in your marketing strategy should be a question of ‘when’ rather than ‘if’. YouTube is the ultimate platform to house your investment in marketing content for a number of reasons:

Statistics in favour of a resounding “yes” verdict

• “1.9 billion logged-in users visit YouTube every month.”(Cooper 2019)
• “Searches of ‘how to’ videos are growing by 70% year on year.”(Smith 2019)
• “In an average month, 8 out of 10 18-49 year olds watch YouTube.” (Smith 2019)

Each week we meet with people who look after their organisations content marketing strategy. Commonly it’s one person with the title of Marketing Manager, or Content Manager, or Marketing Coordinator and they alone are entirely responsible for telling their brand’s story.

It takes a Village

The first thing they say to us is, “I can’t do it all” and trust us they’ve tried. These are highly competent professionals who are required to manage socials, traditional media ads, EDM’s and the website and on the weekly, their boss says to them “We have to be doing video!” and the content manager replies “I know!”.

Increasingly clients are choosing to document their event through video. We’ve been asked to capture everything from fashion parades, to guest speakers, charity balls, business milestones, product launches, and in-room auctions. This change in approach to event management represents a shift in strategy, and we like it!

Traditionally organising an event involves developing a budget (and blowing it!), curating a guest list, selecting a venue, arranging catering and entertainment, mapping out content and creating a run sheet.